A case study of new tissue paper making business
Ways to Make Your Tissue Paper Business Profitable: A case study of new tissue paper manufacturer.
Tissue paper is one of the most popular disposable products on the market. Whether used in restaurants, cafes, spa, hospital, corporate offices, home etc. In this blog post, we are going to teach you how to make your tissue paper business profitable. From setting up a sales funnel to marketing your business, we will cover everything you need to get started. By following our tips, you will be able to make money from tissue paper in no time at all. So let’s get started!
Introduction
Tissue paper is a very popular product used by many people all around the world. It’s a great way to recycle materials and it’s also used in a variety of industries. In this post, we’re going to discuss some ways that you can make money from tissue paper.
Learn about your Competitors
Basic things required for your marketing
- Create a tissue paper logo and use it on all your marketing materials.
- Develop a marketing plan and follow it.
- Use social media to build a following.
- Market your tissue paper business online.
- Produce a quality product.
- Offer a discount for bulk purchases.
- Create a tissue paper affiliate program.
- Sell tissue paper through retail stores.
- Hold tissue paper product demonstrations.
- Use tissue paper as a giveaway.
Since tissue paper manufacturing is growing business, you will be facing the competition of existing manufacturer in your city.
Your existing manufacturer may produce tissue papers for more than 10 years and gained market trust through their service.
Now you will think, then how can i gain the same trust in my start-up business?
We will provide you counter marketing strategies to encounter the competition!
Learn the strategies of existing manufacturer
- The existing manufacturer have a strong base on market as they have been worked hard to grasp the market, with large volume of production and sales, they will be selling through distributors and dealer channel.
- Been more years of manufacturer, they will have full production capacity, so they can operate in lowest price as much possible
- They will be having all type of tissue paper products in their manufacturing unit, so servicing to distributor or dealer, the transportation cost will be conveniently less for door step delivery.
- They won’t face any technical issues or production issues, as they will be much experienced in this business.
- They will be having regular cash flow for their business, so stocking raw materials and other cost of goods will be more effective.
How we can encounter the existing manufacturer competition
Dealer/ distribution channel encounter:
The existing manufacturer while depends on dealer/ distributor, you are going to encounter the same by doing direct marketing, You need to face the objections, need to gain knowledge about quality expectation etc. The first three years of your target is to penetrate the market directly
Pricing for tissue paper without full production capacity:
Yes! we don’t have full production capacity to less down our price, then how?
You are going to cut down the expenses by one man army to do and learn all the job related to business!
An entrepreneur should be an engineer, an accountant, Marketing person, Sales executive etc.
Existing manufacturer may have the full production capacity, but mean while they will be having production expenses more!
What can you do for other tissue paper products?:
Investing on 1st time itself decide, what product you are going to manufacture that supports direct marketing, DON’T think only tissue papers, as you are going to do direct marketing, plan according to market sector!
Example: Your chosen one of the direct market is Restaurants!
Restaurant require tissue papers as primary product.
What else they use?
They will be in need of below products:
Dining paper rolls
Billing rolls
Cleaning liquids
Parcel paper covers
Parcel paper sheets
Etc.
let you decide with some examples
Choosing an extra product helps you in penetrating! As existing manufacturer focus only, be on tissue papers
How can you improve your cash flow?
Main point in start-up business is to give credit’s to customers, As you are new, the customer expect some benefit from you that includes good price and credit. Plan your product selling on required quantity for customers, don’t increase the quantity for price negotiation, stand by your price with only 30 days consumable requirement. This will able to maintain your cash flow
5 .Pricing your tissue paper
One of the most important aspects of running a profitable tissue paper business is pricing. You need to determine what your target market will pay for your products. Too often, tissue paper businesses overprice their product and end up losing customers. Here are a few tips to help you price your tissue paper correctly:
1. Target a niche market
The first step in pricing your tissue paper is to target a niche market. Doing this will help you to ensure that you are selling to the right people. By focusing on a specific market, you will be able to create a product that is specifically tailored to that market. This will help to ensure that you are not selling to a general audience that may not be interested in your product.
2. Don’t overprice your product
Another common mistake that tissue paper businesses make is overpricing their product. By overpricing your product, you will end up losing customers. Try to avoid pricing your product too high by targeting a price that is affordable for your target market.
3. Determining your production costs
Once you have determined your target market, you need to determine your production costs. This will help you to determine the price that your target market will be willing to pay for your product.
4. Consider your margins
Once you have determined your production costs and your target market’s price point, you need to consider your margins. This will help you to determine how much money you will make from your product.
5. Use marketing tools to increase your sales
One of the best ways to increase your sales is to use marketing tools. Marketing tools can include advertising, SEO, and social media. By using these tools, you will be able to reach a wider audience and increase your chances of selling more product.
6. Use discounts to increase your sales
Another way to increase your sales is to use discounts. By offering discounts, you will be able to attract more customers to your product.
7. Offer free shipping
One of the best ways to increase your sales is to offer free shipping. By offering free shipping, you will be able to entice customers to purchase your product.
8. Use social media to market your product
One of the best ways to market your product is through social media. by using social media, you will be able to reach a large audience and increase your chances of selling more product.
Case study of a recent tissue paper manufacturer:
CLICK IMAGE FOR REDEEM TISSUES BUSINESS PROFILE
PROPRIETOR: Mr. BAGGIO(REDEEM TISSUES)
When an young entrepreneur planned for starting business with only 27 years old, He came to us with an idea of starting tissue paper making business.
We insisted him to do a market survey with the clearance of competition, He went directly to the restaurants, hospitals, spa, cafes, etc. and collected samples( He didn’t asked for price or other details)
With those samples he came to us and we had a discussion like organic, He will provide advantage and we replied the objection, For example:
Tissue paper manufacturer: Were ever I went everywhere tissue paper is in usage, so I can easily penetrate into the market within a year,
We: Our objection, how will you win that customer with your marketing skill?
Tissue paper manufacturer: I will reduce Rs.1.00 or 2.00 to win that customer
We: If you reduce, that margin is sufficient for your survival?
Tissue paper manufacturer: Think for some time and said, I’m new please guide me
We: Winning customer by reducing price is not a good idea, then next another one manufacturer will do the same, so this strategy gain is for no one.
Tissue paper manufacturer: Then, how can I win that customer?
We: Have a mission and vision, you are not going to win the customer by reducing the price, instead search what are other products, if I provide will enhance by business!
Tissue paper manufacturer: After a week survey again, he came back with some other product samples, He came with dining paper rolls, Billing rolls, Hospital paper bed rolls, Aluminium foil rolls, Butter paper rolls, paper cups, paper plates, areca plates, etc.
We both planned to filter products according to that restaurant customer sector, He will be purchasing tissue paper with logo printed, dining paper roll for his catering, Billing rolls for parcel service and invoice billing, Aluminium foil rolls for dosa, chappathi, grill chicken parcel packaging.
He purchased from us two sizes tissue paper making machine and Combo paper roll making machine (10 products in single machine)
He achieved the sale turnover of 3 lakhs per month in 1st year and 5 lakhs per month on 2nd year, and its now towards 8 lakhs per month.
He is the inspiration and opportunity for us to develop FTC wewing combo paper roll making machine, and now he is giving advice to new entrepreneurs in all production, sales , markeing etc. – Would you also like to have training?
We hope you enjoyed our blog post about how to make money from tissue paper. Tissue paper is a great way to make some extra money, and we were happy to share some tips with you on how to make your tissue paper business successful. We know that it can be hard to make money from tissue paper, but with the help of our tips, we are confident that you can be successful. Thanks for reading, and we hope you found our post helpful!
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