Best for sales
Best for leads
Best for branding
Immediate sales:
Best
Lead generation:
Best
Audience:
Searching now
Timing:
Capture demand
Strength:
ROAS / Conversion rate
Immediate sales:
Good (with retargeting)
Lead generation:
Good (offer-driven)
Audience:
Scrolling, Discovering
Timing:
Create demand
Strength:
Branding / Awareness / Creatives
Results vary by niche, offer, and landing page
2X
Lead Calls
3X
Lead Generation
10X
Visibility (Top of Search)
100%
Immediate Buyers (High-Intent Traffic)
Search “near me” or city keywords → Sponsored result appears first
Immediate buyers tap Call
Research buyers click → visit your website
Better clicks depend on headlines, match types, bids, and real creatives
Use real images + YouTube placements for trust
We optimize using Auction Insights — not guesses.
If your agency can't show these, don’t trust the optimization
Weekly updates + monthly deep-dive report
Cost-per-click varies significantly based on industry competition and keyword intent. Less competitive keywords in local markets might cost ₹5-₹15 per click, while highly competitive industries like education, finance, or real estate can reach ₹40-₹80 per click or even higher for premium positions. Average campaigns in India typically see CPCs between ₹10-₹30. The exact cost depends on quality score (how relevant and useful your ads and landing pages are), bidding strategy, and competition in your specific niche.
Pay per click is understood as an advertising model where businesses pay only when someone clicks their advertisement. Ads are created and placed on platforms like Google, Facebook, or Instagram. When users search for relevant terms or match your target audience profile, your ads are shown. Payment occurs only when someone actually clicks to visit your website or landing pagemeaning you never pay just for an ad being seen, only for genuine interest demonstrated through clicking.
A minimum starting budget of ₹15,000-₹25,000 per month is recommended for meaningful results (this includes both ad spend and management). This allows enough data to be gathered for optimization while generating consistent traffic. Smaller budgets can work for very local or niche businesses, but may limit reach and optimization speed. Most businesses see better results with ₹30,000-₹75,000 monthly budgets that allow for proper testing and scaling. Enterprise campaigns often invest ₹1-5 lakhs or more monthly depending on industry and goals.
Google Ads captures intentpeople actively searching for something specificmaking it ideal for immediate needs and high-intent purchases. Meta Ads (Facebook/Instagram) creates interest reaching people based on demographics, interests, and behaviors even if they weren't actively searching. Both approaches work differently but complement each other well. Many successful businesses use Google for capturing existing demand while using Meta to build awareness and nurture potential customers who aren't yet ready to purchase.
The frustration of watching advertising budgets disappear without seeing real returns is understood all too well. Many businesses pour money into Google Ads, Facebook advertising, or Instagram promotions, only to see clicks that don't convert, campaigns that drift off target, or costs that spiral upward without clear explanations. If you've been searching for a pay per click partner who treats your budget like their own focusing on ROI instead of vanity metrics that's exactly what is offered here. Whether your business needs targeted local advertising or broader reach across India and beyond, strategic PPC campaigns are created that bring qualified customers to your door, not just traffic to your website.
Pay-per-click advertising is defined as a digital marketing model where payment is made only when someone clicks your advertisement. Unlike traditional advertising where costs are incurred regardless of results, PPC ensures that money is spent only when genuine interest is demonstrated by potential customers. This approach works across multiple platformsGoogle search results, YouTube videos, Facebook feeds, Instagram stories, placing your business directly in front of people actively searching for what you offer or matching your ideal customer profile. The real power of properly managed campaigns lies in precise targeting combined with continuous optimization. Your advertisements are shown to the right people at the right time, messaging is tested and refined based on actual performance data, budgets are adjusted toward what's working and away from what isn't, and every rupee spent is tracked to demonstrate clear return on investment. For businesses tired of guessing whether advertising actually works, this data-driven approach provides the clarity and confidence that's been missing.
Google Ads expertise is provided across every campaign type to ensure your business gets found when customers are actively searching. Search campaigns are built to capture high-intent customers typing specific queries related to your products or services. Display advertising is created to build brand awareness across millions of websites in Google's network. YouTube advertising is managed to engage audiences with video content, including both standard videos and trending YouTube Shorts. Shopping campaigns are optimized for e-commerce businesses wanting to showcase products directly in search results with images and pricing. Every campaign begins by understanding your specific goals whether lead generation for professional services, online sales for e-commerce, foot traffic for local businesses, or appointment bookings for service providers. Industry research is conducted to identify the most cost-effective keywords, compelling ad copy is written that speaks directly to customer needs, landing pages are optimized to convert visitors into customers, and ongoing management is provided to improve performance continuously. Nothing is set and forgotten; campaigns are monitored daily, adjustments are made based on real-time data, and transparent reporting is delivered so results are always clear.
While Google captures search intent, Meta's platformsFacebook, Instagram, Messenger, and WhatsAppexcel at reaching customers based on interests, behaviors, and demographics. Meta Ads campaigns are designed to meet businesses wherever they need to connect with audiences. Facebook advertising is leveraged to build community, generate leads, and drive website traffic with precise targeting options. Instagram campaigns are crafted to showcase visual products, engage younger demographics, and drive direct sales through shopping features. Messenger and WhatsApp ads are utilized for customer service automation and direct conversation starters. Specialized campaigns are built for diverse business needs. Real estate professionals are helped to generate property inquiry leads with carousel ads showcasing listings. E-commerce stores are supported in driving sales through dynamic product catalogs and retargeting campaigns. Music artists and content creators are guided in building fan bases and promoting releases. Service businesses are assisted in booking appointments through lead generation forms and direct messaging. Every campaign is grounded in understanding who your customers are, what motivates their decisions, and how best to reach them where they're already spending time.
Budget transparency matters because advertising success depends on trust. Clear expectations are set from the start with no surprise fees or unclear charges appearing later. Typical Investment Ranges in India: Google Ads Management: Small campaigns: ₹10,000-₹25,000/month ad spend + ₹8,000-₹12,000 management Medium campaigns: ₹25,000-₹75,000/month ad spend + ₹12,000-₹20,000 management Large campaigns: ₹75,000+/month ad spend + 15-20% management fee Meta Ads (Facebook/Instagram): Starter campaigns: ₹8,000-₹20,000/month ad spend + ₹6,000-₹10,000 management Growth campaigns: ₹20,000-₹50,000/month ad spend + ₹10,000-₹15,000 management Scale campaigns: ₹50,000+/month ad spend + 15-20% management fee Platform Cost Benchmarks: Google Ads cost-per-click typically ranges ₹5-₹80 depending on industry competitiveness Facebook/Instagram cost-per-click averages ₹5-₹25 for most campaigns Cost-per-thousand-impressions usually falls between ₹80-₹250 across platforms YouTube advertising often delivers ₹2-₹10 per view depending on targeting Management fees cover complete service including strategy development, campaign setup and structure, ad copywriting and creative direction, landing page optimization guidance, daily monitoring and bid adjustments, A/B testing and performance optimization, detailed monthly reporting and analysis, and ongoing consultation and strategic planning. Ad spend goes directly to the platforms (Google or Meta) while management fees compensate for the expertise, time, and tools required to maximize your return.
The difference made by working with a partner who genuinely cares about results shows up in multiple ways. Campaigns are treated as if they're our own money being spent every rupee is questioned, every result is analyzed, every opportunity is explored. Transparent communication is maintained throughout; you always know what's happening, why decisions are made, and what results are being achieved. No confusing jargon or hiding behind complexity, plain language explanations are provided that make sense. ROI focus drives every decision made. Vanity metrics like impressions or clicks matter less than actual business outcomesleads generated, sales completed, customers acquired. Data is used to guide strategy, not gut feelings or assumptions. What works is scaled up; what doesn't is cut quickly. Continuous improvement happens through constant testing of new approaches, keywords, audiences, ad creative, and landing pages, with learnings applied immediately to improve performance. Whether your business operates locally in Coimbatore, serves customers across Tamil Nadu, markets throughout India, or reaches international audiences, campaigns are tailored to your specific market. Local expertise is combined with broader digital marketing knowledge to create strategies that work for your unique situation.
Success is built through a structured approach that begins with deep understanding and evolves based on results: Discovery Phase (Week 1): Your business, customers, competitors, and goals are thoroughly researched. Current advertising efforts are analyzed to identify what's working and what's wasting money. Together, clear success metrics are defined that align with your business objectives. Strategy Development (Week 2): A comprehensive campaign strategy is created including platform selection, audience targeting, budget allocation, keyword research, ad messaging, and landing page recommendations. Everything is explained clearly before a single rupee is spent. Campaign Launch (Week 3): Campaigns are built following platform best practices, compelling ad creative is developed, tracking is implemented to measure every conversion, and initial launch happens with careful monitoring for immediate issues. Optimization Phase (Ongoing): Daily monitoring occurs to catch any problems quickly. Weekly adjustments are made based on performance data. Monthly deep-dive analysis is conducted to identify larger opportunities. Quarterly strategy reviews are held to align on goals and future direction. Reporting and Communication: Real-time dashboard access is provided so you can check results anytime. Weekly summary emails are sent highlighting key performance metrics. Monthly detailed reports are delivered showing all activities and results. Direct communication is always available via WhatsApp, email, or scheduled calls.
If you're frustrated with PPC campaigns that promise much but deliver little, if you're tired of agencies that speak in confusing jargon instead of plain results, or if you simply want to know that your advertising budget is being invested wisely let's have an honest conversation. A free consultation is offered with no obligations or pressure. Your current advertising setup will be reviewed (or we'll start fresh if you haven't tried PPC before), a custom strategy will be shared with realistic budget requirements and expected outcomes, and the complete process will be explained so you know exactly what to expect. Fill out the brief form below, send a quick WhatsApp message, or schedule a call at your convenience. Whether you're a small local business testing PPC for the first time or an established company looking to improve existing campaigns, support is provided at every step to ensure your advertising actually delivers the customers and revenue growth you're working toward.
Feather Touch Tissues is India’s one of the pioneering companies since 2012 and contending in this fierce market marvelously by the in-depth business dexterity.
