In today’s digital era, the visibility of small businesses on a global scale is paramount for their growth and sustainability. This realization gave birth to SEO-E, which stands for Search Engine Optimization – Engineering. As an innovative initiative established by Feather Touch Tissues (FTC), we aim to bridge the gap between small businesses and the vast online marketplace. Through exceptional website designing, we empower businesses to enhance their presence and effectively compete.
Our journey began in 2020 when a small team within FTC embarked on the mission of developing our own website. Initially, we faced the challenge of understanding the intricacies of website development and design. During this process, we noticed a troubling trend: prominent online portals like Indiamart, Justdial, Practo, TradeIndia, Amazon etc. were increasing their charges dramatically, with fees rising by 20 to 30% each year. This quandary left many small and medium enterprises vulnerable and struggling to secure a foothold in an increasingly competitive online landscape.
Welcome to our comprehensive website development service! At Feather Touch Tissues, we specialize in creating visually appealing, user-friendly websites that not only attract visitors but also convert them into loyal customers. Our unique approach to SEO, which we call SEO Engineering (SEOE), ensures that your website ranks high on search engines and reaches your target audience effectively.
SEOE stands for Search Engine Optimization Engineering. It is a unique approach that aligns less searched, niche content with high search volume topics to enhance visibility. By connecting your focus content with trending subjects, SEOE helps your business attract a broader audience and achieve higher search engine rankings.
Example: When selling toys for kids, instead of competing with generic keywords like “best toy shop”. Our SEOE focuses on using phrases like “what kids love” and connect them to “most kids prefer toys” to create organic engagement. This approach helps establish your brand by resonating with parents and tapping into their interests effectively.
In the digital era, consumers seek questions for their problem through searches, but a product reward offers lasting solutions. By integrating answers and rewards on a single platform, we create a seamless experience that enhances customer satisfaction and loyalty while improving SEOE.
Implementation: Health care websites can feature blog posts on various health tips and medical advice. By aligning these posts with high search volume keywords like “diabetes management” or “healthy eating” the content becomes more discoverable.
Result: This approach can attract visitors looking for trusted health information, making it suitable for medical professionals, personal websites for doctors, and life coaches.
Focus: Consulting and Blogging
Example: If a dermatologist has a skincare clinic, the SEOE for website development involves using phrases like “which skincare brand is best?”, “lakme cream,” and “best skincare tips.” Connecting these consumer questions in one content will yield high engagement results on Google. This bridging requires SEO Engineering (SEOE).
Implementation: For e-commerce sites, SEOE involves optimizing product descriptions and category pages with popular search terms. For instance, an online store selling seafood might create content around “fresh fish online” and “best diabetic diet” to tap into a high-volume search.
Result: This increases the chances of appearing in search results for related queries, driving more traffic to the site and boosting sales.
Focus: Supply Chain
Example: If you are selling fresh fish in online, the SEOE for website development for ecommerce business involves using phrases like “best food for diabetic diet”, “fresh fish in online”, “avoid protein powder” connecting these consumer questions in your content will yield high engagement results on Google. This bridging requires SEO Engineering (SEOE).
Implementation: Manufacturing websites can generate leads by offering valuable content related to their products and industry. Using SEOE, they can connect niche topics like “paper bag manufacturers in Coimbatore” with high search volume terms such as “paper bag wholesale”, “paper bag wholesale price”.
Result: This strategy attracts potential clients looking for specific manufacturing solutions, which can be converted into leads for the sales team to follow up on.
Focus: Lead Generation
Example: If you are wet wipes manufacturer, the SEOE for website development for manufacturing business involves using phrases like “wet wipes manufacturer in Coimbatore”, “suggested product with pampers and diaper”, “pediatrician doctor recommended” connecting these consumer questions in your content will yield high engagement results on Google. This bridging requires SEO Engineering (SEOE).
Implementation: Real estate sites can use SEOE to provide content on the legality and safety of buying properties. By targeting high search volume keywords like “best real estate investment in Bangalore” or “financial investment” they can attract buyers seeking trustworthy information.
Result: This builds trust and confidence among potential buyers, making the site a go-to resource for reliable real estate information.
Focus: Documentation Reliability
Example: If you are in to real estate business, the SEOE for website development involves using phrases like “real estate investment trust”, “best financial investment near me” and “real estate an investment” connecting these consumer questions in your content will yield high engagement results on Google. This bridging requires SEO Engineering (SEOE).
Implementation: Fitness websites can leverage SEOE by promoting fitness tips through content that aligns with high search volume topics. For example, fitness business like gym could include keywords like “fitness center near me” and “quotes about fitness” competitions”.
Result: This attracts fitness enthusiasts looking for motivation and practice, increasing attendance and engagement with the website.
Focus: Documentation Reliability
Example: If you are in to fitness business, the SEOE for website development involves using phrases like “best fitness center in Coimbatore”, “how do we lose weight” and “weight loss exercise and diet plan” connecting these consumer questions in one content will yield high engagement results on Google. This bridging requires SEO Engineering (SEOE).
Feather Touch Tissues is India’s one of the pioneering companies since 2012 and contending in this fierce market marvelously by the in-depth business dexterity.
